Find out which KPIs you can find in the Visibility Dashboard.
Link to dashboard
Filter Options
In the Visibility Report you can filter:
- Keywords - here you can choose specific keywords
- Marketplace - select the marketplace you want to look at
- Tags - you can group your keywords into categories etc. and select a whole keyword group through tags
- Keyword Segment - when uploading the keywords you group them into generic, branded and competitor keywords. Here you can select to look only for one of those groups
- Selekt Keywords - you can choose an "or" or "and" combination of keywords, keyword segments or tags
- Reporting Range - you can choose between 7 and 30 days
Go to data input to fill in keywords - here you can also find the documentation on how to do it.
Overview
After selecting which keywords you want to look at you get an overview on the organic and paid search on how many brands and products we found on the first search page in the specific time range. Also we calculate the average price, the average amount of ratings and the average rating of the products.
Organic & Paid Visibility in Search Results
For the selected Keywords you can find the Share of Voice of the top 10 Brands for the organic and paid search.
Drilldown Visibility per Brand Organic
By clicking on the "View Visibility per Brand (Organic)" Button you can dig deeper and see again the top 10 brands with some deeper information like average price, rating and Visibility Share Trend. If you click on "View all Brands" you can also find the other visible brands.
Also you can see the Visibility per Day.
Drilldown Visibility per ASIN Organic
By clicking on the "View ASIN Visibility per Brand (Organic)" Button you can dig deeper and see for which keyword which ASINs occur on which rank (inkl. Trends). You also get the information if the products are Bestsellers, Amazons Choice, on their Price and Ratings.
Drilldown Visibility per Brand Paid
By clicking on the "View Visibility per Brand (Paid)" Button you can dig deeper and see again the top 10 brands with some deeper information like average price, rating and Visibility Share Trend. If you click on "View all Brands" you can also find the other visible brands.
Also you can see the Visibility per Day splitted into Sponsored Brands and Sponsored Products.
Drilldown Visibility per ASIN Paid
By clicking on the "View ASIN Visibility per Brand (Paid)" Button you can dig deeper and see for which keyword which ASINs occur on which Sponsored Products or Sponsored Brands Rank (inkl. Trends). You also get the information if the products are Bestsellers, Amazons Choice, on their Price and Ratings.
Visibility per Rank
In this section, you will find three bar charts about the visibility share of your Top 10 Brands per Rank. There is one chart for the Visibility per Rank of Top 10 Brands in Organic Search, one for Visibility per Rank of Top 10 Brands in Sponsored Brands and one for Visibility per Rank of Top 10 Brands in Sponsored Products. So you can analyze in depth on which rank your brands is most present.
Drilldown per Rank - Organic Search
By clicking on the "View More" Button you can dig deeper and see for which keyword which ASINs occur on which rank (inkl. Trends). You also get the information on the Price and Ratings on the PDP.
By clicking on the "View More" Button you can dig deeper and see for which keyword which ASINs occur on which rank (inkl. Trends). You also get the information on the Price and Ratings on the PDP.
By clicking on the "View More" Button you can dig deeper and see for which keyword which ASINs occur on which rank (inkl. Trends). You also get the information on the Price and Ratings on the PDP.
Check out our Use Cases
1. How to check why your products are less visible?
2. How to check who is the main competitor in the Amazon Search?
3. How to find out which products rank for which keywords?