Vendor ASIN Focus Walkthrough

Find out which KPIs you can find in our Vendor ASIN Focus Dashboard

The dashboard only includes ASINs (products) that are listed in your Amazon Catalog. A detailed description of all KPIs can be found in the Hub Glossary

4. Use Cases

Filter Options

In the ASIN Focus Report, you can filter:

Reporting Range - here you can choose between yearly, monthly and weekly view
Reporting Period - you can select the week, the month or the year you want to look at
Marketplace - select the marketplace you want to look at
Category - you can apply the category filter to see how your defined categories develop over time
Tag - you can apply the tag filter to see how your defined tagged products develop over time
Subcategory - you can apply the subcategory filter to see how your defined subcategories develop over time

Go to catalog input documentation to see how to fill in categories, subcategories, tags, and additional parent ASINs

ASIN - search or filter by ASIN
Product Title - search or filter by product title - e.g. you want to see all ASINs that have the word "XYZ" in the title
Brand - in case you are selling multiple brands, you can use this filter to only view the ASINs from the brands you chose here
Identifier - you can use this filter to view your KPIs on a category, subcategory, ASIN or Additional Parent ASIN level (Parent ASIN can be the internal model nr or identification that you use for ASINs or variation groups)
Amazon Bestseller Category - filter by the Amazon predefined categories
Distributor View - you can choose your view between sourcing and manufacturing

Definition

Sourcing means all revenue made from your vendor account
Manufacturing means all revenue made from your brand

Executive Summary Overview

Key Metrics: Displays Net Received Revenue, Ordered Revenue, Customer Returns, Glance Views, Conversion Rate, and Organic Conversion Rate, along with their percentage changes.
Graph: Shows monthly trends for Ad Sales, Organic Sales, and TACoS, highlighting performance developments over time.

Table

The ASIN Focus Table provides a comprehensive overview of all key performance indicators (KPIs) critical to assessing your performance on Amazon.

The first column in the table categorizes your products into performance groups based on the chosen identifier (e.g., ASIN, category, or subcategory).
The table enables you to monitor the overall health and performance of your portfolio.

Using metrics such as Glance Views and Conversion Rate, products are graded and assigned to one of four performance groups. These groups align with the quadrants in the Strategic Portfolio Matrix to help you prioritize actions effectively.

Note: This analysis is limited to products that appear in your monthly sales report and are listed in the Analytics Hub Catalog.

Questions Answered by the Dashboard

What was the Total Net Received Revenue/Ordered Revenue last Week?
How did the Net Received Revenue/Ordered Revenue develop last week compared to the previous week?
What was last week’s strongest growing market in Ordered Revenue?
What were the Total Ad Sales/Total Ad Spend last week?
How did the Ad Sales/Ad Spend develop last week compared to the previous week?
What was last week’s ratio of Ad Sales to Total Sales?
What were last week’s top three products in Net Received Revenue/Ordered Revenue?
What were last week’s top three biggest winners in Net Received Revenue/Ordered Revenue?

Use Cases

Identify Underperforming Products

Quickly spot products with low Glance Views or Conversion Rates and categorize them into performance groups. Use this insight to refine product titles, images, or descriptions and improve sales.

Prioritize High-Potential ASINs

Focus on products with strong Glance Views but low Conversion Rates. These ASINs might benefit the most from improved content, pricing strategies, or enhanced advertising campaigns.

Assess the Impact of Advertising
Cross-check ASIN performance against your advertising efforts to see if specific campaigns are driving Glance Views or Conversion Rates.