Vendor Performance
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      Vendor Performance

      Find out which reports you can find in vendor performance

      As main part of out Hub, the Performance report gives you an overview of the core KPIs of your vendor or seller business on account level and allows drill-downs into underlying reporting levels for weekly and monthly insights.   

      • What happened last week or last month in my Amazon business?
      • What are the driving factors behind  growth or decline? 
      • Was it traffic or conversion events? Missing in-stock or the strong content that boosted my sales? 

      We help you discover and understand your amazon growth levers!! 

      • Net Received Revenue and Units


        Explore the Net Received Revenue Dashboard to track revenue growth compared to the previous year, alongside insightful year-over-year trends.

        Additionally, delve into the correlation between Net Received Revenue and inventory levels through an intuitive chart. For a comprehensive overview, all key performance indicators (KPIs) are neatly summarized in a downloadable table. With the flexibility to navigate to specific months or weeks, you can seamlessly drill down to the ASIN level for detailed analysis.

      • Ordered Revenue & Units

        Explore the Ordered Revenue Dashboard to track sales compared to last year and spot trends over time, including information on customer returns.

        Below, you'll find a chart showing sales for the past 12 months compared to the previous year, alongside a table summarizing all the important stats, including details on customer returns, for easy download.

        For more detailed insights, simply click on a specific month or week to access individual product data

      • Traffic Diagnostic

        Explore the Traffic Diagnostic for detailed insights:

        • View a comprehensive chart depicting the past 12 months' traffic development, including year-over-year (YoY) comparisons and essential KPIs.

        • Analyze traffic sourced from advertising with a breakdown of campaign types dominating over 12 months.

        • Access a detailed table showcasing monthly page views, YoY and previous period trends, conversion rates with its trends, and ad spend.

      • Content 

        Explore the Content Dashboard to evaluate the quality and progression of your content. Here's what you can compare:

        • Product title
        • Bullet points
        • Images
        • Product description
        • A+ Content
        • A+ Comparison Table
        • Brand story
        • Brand store link
        • Video

      Customize the point system and benchmarks according to your preferences and category guides in the Content Score dashboard within your admin settings.   

      Find out more about the Content Score here.

      • Inventory 

      The Inventory Dashboard offers a comprehensive view of your Vendor Account's logistics. Here's what you can monitor:

      • Inventory status: Products categorized as having sufficient stock (Run Rate > 7 days), low stock (Run Rate 3-7 days), critical stock (Run Rate < 3 days), or out of stock (Inventory Level = 0).

      • Table insights: Explore sales speed, vendor lead time, inventory level, unhealthy units, open purchase order quantities, and glance views.

      • Graph overview: Track unhealthy units over the past 12 months compared to the previous year, with additional lines illustrating the evolution of sellable units on hand versus unhealthy stock.

      If you're unsure about interpreting the KPIs or how to calculate them, simply hover over the table and click the little info sign to access relevant information.

      • Margin

      In the Net PPM chart, monitor how the Net PPM compares to the previous year, and track the Amazon Margin and Company Margin trends.

      The chart provides a visual representation of the Net PPM and Company Margin over the past 12 months or weeks compared to the prior year. Additionally, access a detailed table with all KPIs for convenient download, and click on specific months or weeks to delve into ASIN-level details.

      Definition

      • Net PPM - (Product Revenue - Product COGS - Vendor Funded Coop) / Product Revenue
      • Amazon Margin - (Total Revenue - Net Received Revenue) / Total Revenue
      • Company Margin - (Net Received Revenue - Fixed Cost) / Net Received Revenue

      • Visibility 

      The visibility charts (paid & organic) illustrate how search visibility for predefined generic, branded, and competitor keywords evolves alongside advertising expenditures.

      For deeper insights, click "View More" to explore the number of tracked keywords and their presence in search results. Additionally, monitor the ongoing development of search visibility.

      Go to data input documentation to see how to fill in keywords