Optimize Amazon content with Content Score, tailored benchmarks, and an easy-to-read Traffic Light System
Content is King!👑
The information on your product detail page often acts as the key to a successful conversion rate. Monitoring and optimizing content is paramount. To simplify this, we've introduced the Content Score – a percentage-based indicator of your content's effectiveness. This score offers a quick overview, helping you identify areas for improvement.
Setting up Content Benchmarks🏆
Creating a personalized content benchmark is the next step. Since content benchmarks vary by category, setting your own standards for different elements is crucial. Define benchmarks for:
- Product title length
- Product description length
- Number of bullet points
- Number of images
Specify minimum and maximum values for these elements, ensuring an optimal content score falls within the range.
Extend your benchmark to include:
- Presence of A+ content
- Presence of A+ comparison table
- Presence of videos
- Presence of a brand story
- Presence of an Amazon Prime label
- Presence of a Climate Pledge Friendly label
- Presence of the Amazon's Choice label
Adding to the flexibility, you can assign individual weights to each content element. For instance, if product title length is twice as important as the number of bullet points, you can adjust the weights accordingly. This customized approach empowers you to enhance your content strategy and elevate your overall Amazon performance.
To set up your content benchmarks, got to Admin -> Content Score
Reading the Content Score🚦
Introducing an effortlessly understandable Traffic Light System for your Content Score, designed to enhance readability and save you time.
Here's a quick breakdown of the colors associated with your content score range:
- 0 - 33%: Red - Highlights content quality in the lower range of the benchmark. Action is required
- 34 - 66%: Yellow - Represents decent quality, placing it in the middle range of the content benchmark. Action might be required
- 67 - 100%: Green - Signals high content quality, surpassing the benchmark. All good.
The categorization mentioned above is applicable to both the overall content score and individual content elements.
For variables exhibiting binary values, such as A+ content, the color green signifies presence, while red denotes absence.
Where to find the Content Score for my Items?👀
Discover the assessment of your content against the set benchmark:
- Within the Content Board under Vendor Performance or Seller Performance
- In the Content Monitor
What does the Content Score show if I have not set a benchmark?
In the absence of a user-defined benchmark, the content score defaults to the values listed below.
| Content Component | Min. Value | Max. Value | Points (Weight) |
|
Product title length |
50 | 100 | 1 |
| Number of bullet points | 3 | 8 | 1 |
| Number if images | 4 | 10 | 1 |
| Product description length | 100 | 2000 | 1 |
| A+ content | considered in content score | 1 | |
| A+ comparison table | 1 | ||
| Video | 1 | ||
| Brand story | 1 | ||
| Amazon Prime badge | 1 | ||
| Climate pledge friendly | 1 | ||
| Amazon's choice | 1 | ||