Find out which KPIs you can find in the Brand Overview.
Link to dashboard
Filter Options
In the Brand Overview you can filter:
- Marketplace - select the marketplace you want to look at
- Tags - you can group your Products into categories etc.
- Reporting Range - you can choose between 7 and 30 days
Go to data input to fill in Products - here you can also find the documentation on how to do it.
Brand Overview
In the Overview you can track in how many Categories your Products are listed in total, how many active Brands and ASINs you currently track.
You also get an Overview on the lowest, highest and average Price as well as on the Sales Ranks in the best Category of the specific ASIN.
Drilldown
By clicking on a Brand you get more information on that specific Brand.
You again have an overview on the Price structure and on the averge Ratings. You can also check your overall Buy Box share and the Share of other Sellers, that sell your products.
In the ASIN Chart you get more Information on Product Level:
- Buy Box Price
- Amount of Buy Box Winners in the selected Reporting Range as well as the amount of Offers
- Number 1 Seller and his Buy Box Share
- Availability of the Product
- Prime, Amazons Choice and Climate Pledge Friendly button
- Top Category
- Content Information:
- Brand Store Available
- Ratings
- Titel
- Images
- Bullet Points
- Video
- A+ Content
By clicking on one ASIN you can also find how the Buy Box Price, the Ratings, the Bestseller Rank and the Buy Box Share develops over time.
Check out our Use Cases
1. How to get more information on your and your competitors PDPs?
2. How to find out where you lost the buybox and who dropped the prices?