FAQ
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      What is the PDP Ad Score about?

      The PDP Ad Score indicates how well your brand is visible on your own detail pages. A high score means you have an overall high visibility on your own detail pages and can defend your placement from competitor ads. The score ranges between 0 and 100.
      "How many percent of a product detail page's available advertising space (sponsored carousel) is made up by products that belong to my brands?"

      Each product detail page consists of multiple advertising spaces, some of them in the form of so-called carousels.

      • Products related to this item I (sponsored)

      • Products related to this item II (sponsored)

      • 4 stars and above (sponsored)

      • Customers who viewed this item also viewed (not sponsored)

      The product placements can be bought via Amazons sponsored products program.

      The sponsored tag indicates whether or not the carousel is a sponsored products ad (Amazon also offers non-sponsored products based on user behavior). The carousels can differ in the number of items listed which indicated by the lettering in the top right corner.

      Example:

      An ASIN belongs to the brand MyBrand which is part of the company MyCompany. The product detail page consists of three sponsored carousels with a total of 75 pages and 7 products per page (525 ASINs in total). It is counted how often an ASIN belonging to MyBrand is found in all carousels (e.g. 230 times). This number is then divided by the total number of ASINs within all carousels (230 / 525 = 43,8%) returning the Product Detail Page Advertising Score.