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      Amazon Virtual Product Bundles Program

      What are virtual bundles on Amazon?

      The new Virtual Product Bundles Program is a game-changer, letting you create product bundles for a unified selling experience on Amazon. It's designed to supercharge your sales and visibility on the platform.

      Here are some strategies to make the most of this program:

      1. Bundle Basics: Create bundles with 2-5 ASINs to save on shipping costs. Amazon allows flexibility, letting you design packages as you see fit.

      2. Amazon's Rules: Follow Amazon's bundle policy. Stick to a single category, ensure each product is purchasable individually, and avoid using generic items.

      3. Smart Pairings: Choose complementary products often purchased together. Keep a similar price point to make your bundles irresistible. (you can also use the market basket analysis to discover which categories or specific products (ASINs) tend to sell well together)

      4. Discount Delights: Offer attractive discounts to grab customers' attention. Everyone loves a good deal!

      Brown & White teddy bear

      Virtual vs. Physical Bundle

      Virtual Bundles:

      1. Nature:

        • Physicality: Products are related but not physically bundled together.
        • Handling: No changes to physical packaging or product arrangement.

      2. Presentation:

        • Customer Experience: Customers can add all items to their cart with a few clicks, but products remain separate physically.

      3. Creation:

        • Process: Configured digitally on the platform.

      4. Logistics:

        • Tracking: Each item in the bundle may have individual tracking, depending on shipping methods.
        • Content Changes: No physical changes to content; products are shipped individually.

      Physical Bundles:

      1. Nature:

        • Physicality: Involves physically bundling products together.
        • Handling: Requires changes to physical packaging and product arrangement.

      2. Presentation:

        • Customer Experience: Products are packaged and shipped together as a single unit.

      3. Creation:

        • Process: Requires physical handling and packaging.

      4. Logistics:

        • Tracking: Typically, the bundle is tracked as a single unit, with a single tracking number.
        • Content Changes: Physical changes to content; products are packaged together.

      In summary, virtual bundles are digitally configured groups of related products without physical changes, allowing individual tracking. Physical bundles involve physical bundling, presenting a unified package to customers and typically having a single tracking number for the entire bundle. The choice between them depends on your logistical preferences and the customer experience you want to provide.

      Here's a concise guide on creating virtual bundles in both Amazon Vendor Central and Seller Central:

      Amazon Vendor Central:

      1. Overview: Virtual Bundles on Amazon Vendor Central allow you to group related products without physical bundling.
      2. Process: Contact Amazon Vendor Support for assistance in setting up these bundles.
      3. Benefits: Cross-promote complementary products and enhance your average order value.

      Amazon Seller Central:

      1. Access: In Seller Central, go to Brands > Virtual Bundles.
      2. Creation: Easily craft virtual bundles to increase sales and improve your conversion rate.

      Embrace the power of virtual bundles to streamline customer shopping and elevate your selling strategy on both Vendor and Seller Central! 🚀