When utilizing the Content Monitor, the detail page status provides insight into what's happening on your ASIN's product detail page. Familiarizing yourself with the five distinct statuses is essential for comprehending your ASIN's PDP.
Online (One Buy Box) - The product detail page is accessible to end users. There is a buy box with one buy box winner. Your product is therefore online and can be viewed and purchased by potential customers.
Online (Two Buy Boxes) - The product detail page is accessible to end users. There are two buy boxes with one buy box winner. Your product is therefore online and can be viewed and purchased by potential customers. The presence of the second buy box increases competitive pressure.
Online (No Buy Box) - The product detail page is accessible to end users. However, there is no buy box, and your product cannot be purchased. Be sure to check if advertising is running on the ASIN, as you may incur advertising costs even though there is no way to buy the product.
Offline - The product detail page is not accessible to end users and cannot be purchased.
Forwarded ASIN - When entering the Amazon URL for a specific ASIN, it may redirect to a different URL and display a different ASIN than the one requested. In this case, the product detail page is not accessible to end users, as a different PDP is displayed. Typically, it redirects to the parent ASIN or another variant.