Find out which KPIs you can find in our Seller Sales & Traffic Dashboard
Filter Options
In the Sales & Traffic Report, you can filter:
- Reporting Range - here you can choose between a monthly and weekly view
- Reporting Period - you can select the week or the month you want to look at
- Marketplace - select the marketplace you want to look at
- Category - you can apply the category filter to see how your defined categories develop over time
- Tag - you can apply the tag filter to see how your defined tagged products develop over time
- Subcategory - you can apply the subcategory filter to see how your defined subcategories develop over time
Go to catalog input documentation to see how to fill in categories, subcategories, and tags
Sales & Units Ordered
In the Sales chart on the left, and the units ordered chart on the right, you can see how your sales and units ordered are developing compared to the previous period and YoY.
Drilldown
By clicking on the "view more" button, you can dig deeper and compare the development of your sales, page views, and units ordered with the current and previous periods.
The table summarizes all the KPIs, which you can easily download through the setting symbol on the right side of the table.
By clicking on the specific month or week you will jump directly to the ASIN level - ASIN Focus Dashboard
Visibility
The visibility charts (paid & organic) show, how the visibility in the search to the predefined generic, branded, and competitor keywords develops compared to the advertising spends.
Drilldown
By clicking on the "view more" button you can dig deeper and see how many keywords you currently track, and how many of those keywords we found or did not find in the search. You can also again see how the visibility in the search is developing.
The charts below show again how the visibility for the different keyword types is developing. Here you can go deeper to the keyword level and see how relevant the specific keywords are (Average Search Frequency Rank), how your visibility share in the search is, how many impressions you have for this keyword, and how much you spend.
Go to data input documentation to see how to fill in keywords
Traffic Diagnostic
In the Traffic Diagnostic chart, you can see how the glance views are developing compared to last year. You can also see how much traffic is coming from the ads (compared to the total traffic).
Drilldown
By clicking on the "view more" button you can dig deeper and see how the conversion rate develops, how many glance views you have, how the AMGR (average monthly growth rate) develops, and how much traffic you get from the different ad types.
In the charts below you can again see the development of the traffic over the last 12 months compared to the prior year incl. the conversion rate. They also show how the PDP Ad Score develops (ad placements on your own PDPs that you own with your own brand). The third chart then shows how the ad traffic is split into different ad types.
The table summarizes all the KPIs so you can easily download them. By clicking on the specific month or week you will jump directly to the ASIN level - ASIN Focus Dashboard.