Seller Retail Health Walkthrough

Find out which KPIs you can find in our Seller Retail Health Dashboard

 

Filter Options

In the Retail Health Report, you can filter:

  • Reporting Range - here you can choose between a monthly and weekly view
  • Reporting Period - you can select the week or the month you want to look at
  • Marketplace - select the marketplace you want to look at
  • Category - you can apply the category filter to see how your defined categories develop over time 
  • Tag - you can apply the tag filter to see how your defined tagged products develop over time 
  • Subcategory - you can apply the subcategory filter to see how your defined subcategories develop over time 

Go to catalog input documentation to see how to fill in categories, subcategories, and tags

Content Score

In the Content Score chart, you can see how good your content is in general and how it is developing. 

Drilldown

By clicking on the "View More" Button you can dig deeper and see the content scores on the ASIN level. You can also evaluate which content element is still missing or needs to be improved for which ASIN:

  • Product Title
  • Bullet Points
  • Images
  • Product Description
  • A+ Content
  • A+ Comparison Table
  • Brand Story
  • Brand Store Link
  • Video

In the table, you will also find the different Portfolio Groups. The definitions you can find in the Portfolio Analyzer 

Inventory Run Rate

The Inventory Run Rate Chart shows how your logistical situation in your Vendor Account is. You can see how many products have sufficient stock (Run Rate > 7 days), low stock (Run Rate 3-7 days), critical stock (Run Rate < 3 days), or are out of stock (Inventory Level = 0).

Drilldown

By clicking on the "View More" Button you can dig deeper and see how the number of unhealthy units is developing and also how high the percentage of unhealthy units out of all units is. 

In the table below we also list the sales speed, the inventory level, unhealthy units, open purchase order quantities, and glance views.

Margin

In the Margin, you can see how your company margin is developing compared to the previous period or YoY.

Definition

The Company Margin is a percentage number and describes the relative amount of profit the company is earning by selling the Products. 

Company Margin = (Avg. Net Received Price - Fixed Cost - Variable Cost) / Avg. Net Received Price

Go to catalog input documentation to see how to fill in costs