Seller ASIN Focus Walkthrough

Find out which KPIs you can find in our Seller ASIN Focus Dashboard

Filter Options

In the Retail Health Report, you can filter:

• Reporting Range - here you can choose between a monthly and weekly view
• Reporting Period - you can select the week or the month you want to look at
• Marketplace - select the marketplace you want to look at

• Category - you can apply the category filter to see how your defined categories develop over time 
• Tag - you can apply the tag filter to see how your defined tagged products develop over time 
• Subcategory - you can apply the subcategory filter to see how your defined subcategories develop over time 

• ASIN - search or filter by ASIN
• Product Title - search or filter by product title - e.g. you want to see all ASINs that have the word "XYZ" in the title
• Brand - in case you are selling multiple brands, you can use this filter to only view the ASINs from the brands you chose here
• Identifier - you can use this filter to view your KPIs on a category, subcategory, ASIN or Additional Parent ASIN level (Parent ASIN can be the internal model nr or identification that you use for ASINs or variation groups)
  
  

Executive Summary Overview

Left side:

A pie chart with your sales split by organic and paid.
An overview of the development of your organic and paid sales, the number of impressions generated by SP and SD Campaigns, and the current Ad Spend. 

Middle:

A Table showing you the development of your sales (paid and organic) and TACoS month over month. 

Right side:

An overview of the development of your overall TAcos, ACoS, and SP and SD TAcos, ACoS.
The overall conversion rate and the split between the organic and paid conversion rate. 

Total sessions and overall buy box %. 

Table:

In the table, all KPIs that have been accumulated in the executive summary can be analyzed on a deeper level in the table.