Learn about A+ Content and how to monitor your Content in our tool
What is A+ Content and why is it important?
A+ Content allows sellers to go beyond the standard product description by incorporating rich multimedia elements such as high-quality images, engaging videos, and additional descriptive text. This feature empowers sellers to create more immersive and informative listings, offering customers a deeper understanding and appreciation of their products.
In essence, A+ Content on Amazon is important because it empowers sellers to differentiate their products, engage customers more effectively, drive sales, and ultimately contribute to an enhanced shopping experience for all involved parties.
A great example of what you can do with A+ Content is a Comparison, which you can see below.
A+ Content Comparison:
A+ Premium Content Comparison:
The two types of A+ Content
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Basic A+ Content:
- Available to both sellers (with brand registry) and vendors.
- Allows sellers and vendors to enhance their product detail pages with multimedia content such as images, videos, and additional descriptive text.
- Provides a foundation for creating engaging and informative product listings.
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A+ Premium:
- Eligible for sellers with brand registry who meet specific criteria.
- Sellers can access A+ Premium content for free if they have all their ASINs included in a Brand Story and at least 15 A+ Content pages available for a minimum of one year.
- A+ Premium offers enhanced features and customization options, allowing sellers to create more advanced and visually stunning content.
- Vendors can also access A+ Premium, but it typically involves a fee.
What requirements do I have to meet to create A+ Content?
- As a Seller:
Enrollment in Amazon's Brand Registry program is mandatory. This program helps sellers protect their registered trademarks and provides access to various brand-building tools, including A+ Content creation. Enrolling in Brand Registry involves registering your brand's trademark with Amazon. Once enrolled, you gain access to additional features and benefits, including the ability to create A+ Content to enhance your product detail pages. - As a Vendor:
For vendors, the requirements for creating A+ Content are typically aligned with those for sellers. However, as a vendor, you're often considered the brand owner by default, which simplifies the process. While Brand Registry enrollment is generally recommended for vendors, there have been instances where A+ Content creation has been possible without it. This may vary based on individual circumstances and Amazon's policies.
Steps to Create A+ Content on Amazon
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Align on ASINs or Categories:
Begin by identifying the ASINs (Amazon Standard Identification Numbers) or product categories you want to prioritize for A+ Content creation. This helps you focus your efforts and resources efficiently.
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Conduct Competitor Analysis:
Perform a short analysis of A+ Content created by direct competitors or other sellers in your niche. This allows you to gather insights into effective strategies, content formats, and design elements that resonate with your target audience.
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Create Mock-Ups:
Utilize tools like Miro or visual content creation software (VC/SC) to design mock-ups of your A+ Content layouts. Incorporate elements such as high-quality images, compelling copy, and engaging multimedia to bring your vision to life. Sharing these mock-ups with your team allows for feedback and revisions before proceeding with live content creation.
- Iterate and Expand:
Use the insights gained from competitor analysis and feedback from mock-ups to iteratively refine and improve your content strategy. Expand your A+ Content portfolio gradually, incorporating learnings from each iteration to optimize performance and drive results.
emax digital Content Dashboard & Content Monitor
Content Dashboard
Open the emax tool and go to "Hub". Then, select "Performance" and navigate to "Content". On this Dashboard, you can find the Content Score and its composition for each of your ASINs. The Content Score indicates how well on average the content is set up on your brand's detail pages. The higher the Content Score the better. Maximum score is 100%, meaning all ASINs fulfill the requirements for good content on the detail pages.
Content Monitor
Open the emax tool and go to "Monitoring". Then, select "Content Monitor". Here, you will be able to set Custom Columns and apply Filters, such as Status, Source, Tags and Categories. The Content Monitor will search automatically and create a chart.
With the use of our Content Monitor, you can see which ASIN's are missing Pictures, Descriptions, A+ Content, etc., with just a few clicks. This saves you a lot of time when checking which ASIN's are affected by a lack of Content.