360° DSP Report - How to identify good and bad performing DSP Campaigns?

Find out how you can check whether your DSP campaigns are performing well or badly.

We use the 360° DSP Report to get this information!

For more information about your sales funnel and path to conversion, book a call with our sales team.

Go to 360° DSP Report and fill out the time range and marketplace you want to review in the filters.

For an overall performance review of your DSP Campaigns, leave out ORDER or LEVEL Filter.
For a more detailed review, make sure you have filled out the ORDER, LEVEL, or LINE ITEM filter.

Scroll down to the overview table to review your DSP KPIs in more detail.

There are several KPIs that you can use as a main performance metric.

For example:

Filter your Orders, Line Items, or Creatives from best to lowest ROAS to analyze which one needs to be optimized first.
Filter by impressions, to see which Order, Line Item, or Creative has high impressions & spending, but a low purchase rate.

Once you have analyzed your overall DSP Campaign Performance, switch to the target audience dashboard to see what exactly you should optimize.