Vendor ASIN Focus - How to find out why and where you loose traffic?

Find out how to monitor for which ASINs you can see a drop in traffic and what the reasons could be.

For this Use Case we use the Sales & Traffic Report, the ASIN Focus Dashboard as well as the Retail Health Report in the Analytics Hub

Step 1

First you can check in the Sales & Traffic how your traffic is developing. You can directly see in the overview if you loose in total traffic as well as in advertising traffic.

Step 2

If the traffic drops you can use the ASIN Focus Dashboard next to check on ASIN level which ASINs have a negative traffic in their glace views.

Step 3

For the ASINs that have a traffic drop you can also check in the ASIN Focus Dashboard other KPIs that can effect the traffic:

Stock
Ad Spend
PDP Ad Score
Sales Rank
Negative Ratings
Price Increase
Content
Visibility Decrease

Step 4

If the content gets worse (bad content score) you can check the Retail Health Report and look what content elements you should work on in the content section.

If the visibility decreases you can either check you visibility share for the relevant keywords in the visibility section or use the Visiblity Dashboard in the Market Insights to check if there are any new brands entering the market.

If you can find a reason for the traffic drop you can also check the Keyword Analyzer and look if the relevant keywords loose relevance in the search.