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      Vendor ASIN Focus - How to find out which ASINs have a negative Sales Trend and why?

      Find out how you can check which ASINs have a negative Sales Trend and why.

      For this Use Case we use the ASIN Focus report

      This article reveals how to pinpoint your underperforming products and understand why. Get ready to boost your sales strategy with actionable insights.

      Ways to analyze your data

      1. ASIN Level Analysis: Dive into the performance metrics of each ASIN individually. Understand crucial data points such as sales trends, customer reviews, and pricing dynamics for precise insights into product performance.

      2. Category Level Analysis: Zoom out to the broader category level to compare the performance of ASINs within the same product category. Identify top-performing products, emerging trends, and areas for improvement within each category.

      3. Subcategory Level Analysis: Drill down even further by exploring the performance of ASINs within specific subcategories. Uncover niche opportunities, assess market saturation, and fine-tune your product strategies based on granular insights.

      7-Step Analysis Guide

      1. Evaluate Ordered Revenue: Start by examining your ordered revenue over a specific period. This metric reflects the total value of orders placed by customers. A decrease in ordered revenue indicates a drop in demand for your products.

      2. Assess Net Received Revenue: Look into the net received revenue, which represents the revenue you receive after Amazon deducts its fees and commissions. A decline in net received revenue suggests either a decrease in sales volume or a reduction in product prices.

      3. Analyze Product Performance: Dive deeper into the performance of individual products. Identify ASINs with declining sales trends and compare their performance against historical data. Look for factors such as changes in customer demand, competitive landscape, or product visibility.

      4. Review Pricing Strategy: Evaluate your pricing strategy to determine if recent price adjustments have impacted sales negatively. Consider conducting a competitive pricing analysis to ensure your prices remain competitive in the market.
        Make sure to also check your BuyBox percentage at this stage, to understand if you have lost the Buybox due to another competitor offering the product for a lower price. 

      5. Monitor Product Reviews and Ratings: Poor product reviews or ratings can significantly impact sales. Check for any negative feedback or complaints from customers and take necessary steps to address product quality issues or customer concerns promptly.

      6. Examine Marketing Efforts: Review your marketing initiatives, including advertising campaigns, promotions, and product visibility strategies. Evaluate their effectiveness in driving traffic and converting sales. Adjust your marketing approach as needed to improve results. To analyze this deeper, make sure to also check out the KPI "Ad Sales Share" to understand if you are overspending in Ads for this specific ASIN. 

      7. Consider External Factors: Lastly, consider external factors such as seasonality, changes in consumer behavior, or macroeconomic trends that may influence sales performance.