360° Sponsored Ads Report - How to find negative trends, potentials and weak spots in your advertising campaigns?

Find out where you still have potential in your advertising campaigns.

Step 1

Check Top Level your Ads Spend, Ad Sales and RoAS per Campaign Type and Targeting Method in the overview dashboard.

Here you can see where you should shift budget and where you are currently not spending any money.

Step 2

In the Top Level Dashboard you can also see which SP, SB or SD campaigns spend lots of money but have a low RoAS. 

This is an indication on which campaigns should be edited.

Step 3

Go to ASIN Level and check which ASINs do not convert, which ones have a low RoAS or a high CPO so you get unprofitable through the ads.

Step 4

Go to Keyword Level and check which keywords should be implemented in the campaigns with another or additional match type. Also you can check which match type sould be deactivated because they are too expensive and which keywords are not working in general.

Step 5

Go to Product & Category Level and check which ASINs and Categories do not convert, which ones have a low RoAS and which ones should be changed or deactivated.