How to create Titles

This article leads you through the process of creating titles for products on amazon and tells you what to do and what not to do.

Do’s and Dont’s

1. Relevance

Do: Choose a title which describes the product precisely, only use relevant informations.

Don’t: Don’t use exaggerated or misleading phrases in your title.

2. Keywords

Do:

• Integrate keywords in the title which potential customers may search. You can also check the most searched keywords in the emax tool under search → keywords (search frequency).

• Consider keywords with high search volume and low competition to maximize your chances of ranking well in search results. Identify both general keywords and long-tail keywords that are more specific for your target audience.

• Competitor Analysis: You may also check which keywords your competitors are using. Therefore you navigate in the emax tool to Market Insights → Visibility in Search → per ASIN - Organic Search

Don’t: Don’t overdo it with keywords, three keywords on top of the brand and product name are enough. And, don’t use multiple keywords which are too similar to eachother or include the same words.

3. Length

Do: Keep the title concise and informative. Amazon recommends a maximum of 200 letters per title.

Don’t: Don’t include unnecessary details wich overload the title.

Amazon Benchmarks

Amazon has some guidelines and benchmarks regarding the titles of products, which you have to follow:

• The title should never contain advertising phrases, such as "free shipping," "100% quality guarantee." You can view a full list of illegal search terms on the following page: https://sellercentral.amazon.de/help/hub/reference/GYTR6SYGFA5E3EQC

• The title should not include decorative characters, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦.

• Do not use subjective comments, such as "coveted item" or "bestseller."

• "Titles must contain information that serves the identification of the product, such as "Hiking Boots" or "Umbrella"

  
  
  

Overview of Title Reccomendations by Amazon for different Categories