Learn what Hidden Keywords are and how to choose them.
What are Hidden Keywords?
Hidden Keywords, also known as backend keywords or search terms, are important elements of product listings on Amazon. These keywords are not visible to customers but play a significant role in improving search visibility and ranking within Amazon’s search algorithm.
Effectively leveraging Hidden Keywords can enhance the discoverability of your products and drive more organic traffic to your listings.
What 's important when choosing Hidden Keywords for my listing?
Relevance
Look for relevant keywords that accurately describe your product and match the search intent of potential customers. These keywords should directly relate to your product's features, benefits, variations, or potential use cases. You may also include variations of your product such as color, size, material, and other relevant descriptors.
Always ask yourself: What would you type into the search bar if you wanted to buy your product?
Search frequency
Look for keywords with a high search frequency. You can check the most searched keywords in the emax tool under search → keywords (search frequency). The better the search frequency, the better the keyword (if it matches your product).
Stay up to date
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Keep your hidden keywords updated based on changes in market trends, customer preferences, and product updates. Regular optimization can help maintain or improve your product's search ranking over time.
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Depending on your product, consider seasonal keywords that are relevant during specific times of the year, such as holidays or seasonal trends. Update your hidden keywords accordingly to capitalize on seasonal demand.
Don’ts:
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Don’t choose hidden keywords that are already in the title, it’s unnecessary.
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Don't overuse competitor names. While it may be tempting to include competitor names to capture their audience, avoid this practice as it can lead to confusion and potential legal issues. Focus on promoting your own brand and product attributes instead.
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Don't rely only on broad keywords. While broad keywords may attract a larger audience, they often face stiff competition. Balance broad keywords with more specific long-tail keywords to improve your chances of ranking higher in relevant searches.