Description and location of different metrics and key performance indicators (KPIs)
Vendor KPIs
|
KPI |
Description |
Where to find |
|
Average price |
Average price per unit for corresponding time range |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Company Margin (Vendor) |
The Company Margin is a percentage number and describes the relative amount of profit the company is earning by selling the products. It is calculated as follows: (Net Received Revenue - Fixed Cost) /Net Received Revenue |
Net Pure Profit Margin (Vendor) |
|
ASIN Focus (Vendor) |
||
|
Net Profit Margin or Amazon Margin
|
(Total Revenue - Net Received Revenue) / Total Revenue
|
Margin (Vendor) |
|
ASIN Focus (Vendor) |
||
|
Net Pure Profit Margin
|
The percentage of profit generated from Revenue after accounted for all expenses, costs, and open cash flow items. Calculated like this: (Product Revenue - Product COGS - Vendor Funded Coop) / Product Revenue
|
Margin (Vendor) |
|
ASIN Focus (Vendor) |
||
|
Net Pure Profit Margin for current period, prior period and last year |
The percentage of profit generated from Revenue after accounted for all expenses, costs, and open cash flow items. Calculated like this: (Product Revenue - Product COGS - Vendor Funded Coop) / Product Revenue |
Margin (Vendor) |
|
Net Received Revenue
|
Net Received Revenue is a measure of the vendor's profit on Amazon. Net Revenue is the revenue a company earns in a given period after any discounts or allowances are factored.
|
Net Received Revenue and Units (Vendor) |
|
ASIN Focus Overview (Vendor) |
||
|
Vendor Business Summary |
||
|
Net Received Trend |
Sales trend for a given period of time |
Net Received Revenue and Units (Vendor) |
|
ASIN Focus (Vendor) |
||
|
Vendor Business Summary |
||
|
Net Received Units
|
Sales of units which are released for sale and are not returned
|
Net Received Revenue (Vendor) |
|
ASIN Focus (Vendor) |
||
|
Open Purchase Order Quantity |
Represents the number of units currently on order |
Inventory (Vendor) |
|
Ordered Revenue Amount
|
The Ordered Revenue is the revenue that Amazon generates with your products. "Ordered" refers to the fact that the goods have been ordered but not yet shipped by Amazon.
|
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Vendor Business Report Overview |
||
|
Vendor Business Summary |
||
|
ASIN Focus (Vendor) |
||
|
Ordered Revenue Trend
|
Trend compared to the previous week
|
Vendor Business Summary |
|
ASIN Focus (Vendor) |
||
|
Prior Period
|
The difference in revenue between the selected period and the previous period
|
Net Received Revenue (Vendor) |
|
Traffic Diagnostic (Vendor) |
||
|
Sellable On Hand Units / Quantity |
The number of items in stock |
Inventory (Vendor) |
|
Shipped COGS Amount
|
The Shipped COGS is the Cost Of Goods Shipped incurred by Amazon when purchasing the item from the vendor.
|
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Business Summary (Vendor) |
||
|
Shipped Revenue Amount |
The Shipped Revenue is the revenue that Amazon generates with your products, however, at a different point in time. It is based on Amazon's selling price to the customer and the time the product was shipped to the customer |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Business Summary (Vendor) |
||
|
Shipped Units |
Number of Units Shipped |
Ordered Revenue / Shipped Revenue / Shipped COGS Drill-Down (Vendor) |
|
Unique Visitors |
Displays the change in Unique Visitors compared to the previous period |
Traffic Diagnostic (Vendor) |
Seller KPIs
|
KPI |
Description |
Where to find |
|
Buy Box Percentage |
A metric that shows how often your product shows up in the Amazon Buy Box. If a product is viewed 100 times and your product shows up in the Buy Box 50 of those times, then your Buy Box percentage is 50% |
Sales, Units Ordered Page Views (Seller) |
|
Company Margin (Seller) |
The Company Margin is a percentage number and describes the relative amount of profit the company is earning by selling the products. It is calculated as follows: (Net Received Price - Fixed Cost - Variable Cost) / Net Received Price
|
Margin (Seller) |
|
ASIN Focus (Seller) |
||
|
Page Views
|
Number of times a Product Detail Page is viewed
|
Sales, Units Ordered & Page Views (Seller) |
|
Business Summary (Seller) |
||
|
Portfolio Analyzer (Seller) |
||
|
Traffic Diagnostic (Seller) |
||
|
Sales
|
The sales that were achieved in the timeframe
|
Business Summary (Seller) |
|
Sales, Units Ordered & Page Views (Seller) |
||
|
ASIN Focus (Seller) |
||
|
Sales Trend |
Sales trend compared to the previous period |
ASIN Focus (Seller) |
|
Sales, Units Ordered & Page Views (Seller) |
||
|
Business Summary (Seller) |
||
|
Total Ordered Product Sales
|
The amount of Ordered Product Sales, calculated by multiplying the price of ordered items and the number of units sold for the selected time period.
|
Sales, Units Ordered Page Views (Seller) |
|
Business Summary (Seller) |
||
|
Trend Page Views |
Displays the difference of Page Views between the selected time period and the previous time period |
Sales, Units Ordered Page Views (Seller) |
|
Units Ordered |
The number of individual units or items ordered. For example, 3 copies of Book A and 4 copies of Book B is 7 units ordered |
Sales, Units Ordered Page Views (Seller) |
|
Business Summary (Seller) |
||
|
Units Ordered Trend |
Trend compared to the previous period |
Seller Business Summary |
|
Units Trend |
Displays the difference of Units Ordered between the selected time period and the previous time period |
Sales, Units Ordered Page Views (Seller) |
General KPIs
|
KPI |
Description |
Where to find |
|
AAGR
|
Average Annual Growth Rate - The measure of an average annual growth rate over time.
|
Ordered Revenue & Units (Vendor) |
|
Net Received Revenue and Units (Vendor) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
|
A+/A+ premium
|
Indicates whether A+ or A+ Premium Tool is used to create the content
|
Content Dashboard (Vendor/Seller) |
|
Content Monitor (Vendor/Seller) |
||
|
ACoS
|
Advertising Cost of Sales: indicates the ratio of ad spend to targeted sales and is calculated by this formula: ACoS = Ad Spend ÷ Sales
|
Advertising (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Ad Sales |
Revenue on advertising |
Advertising (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
ASIN Focus (Vendor/Seller) |
||
|
Ad Spend
|
Advertising expenditure
|
Advertising (Vendor/Seller) |
|
Paid and Organic Visibility (Vendor/Seller) |
||
|
Business Summary (Vendor/Seller) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
| ASIN Focus (Vendor/Seller) | ||
|
Ad Spend / Sell out |
The ratio between advertisement cost and sales to end customers |
Advertising (Vendor/Seller) |
|
Portfolio Analyzer (Vendor/Seller) |
||
|
Ad Sales Share
|
Revenue earned with promoted products (last 14 days) divided by the total revenue earned |
ASIN Focus (Vendor/Seller) |
|
Ad Spend Trend |
Indicates how much was spent on advertisement in comparison to the previous period |
Traffic Diagnostic (Vendor/Seller) |
|
Aged 90+ Days |
The number of sellable units that have been in the fulfillment center for the last 0–90 days |
Net Received Revenue & Units (Vendor) |
|
Inventory (Vendor/Seller) |
||
|
Amazon Margin
|
(Total Revenue - Net Received Revenue) / Total Revenue
|
Vendor Business Report Overview |
|
ASIN Focus (Vendor/Seller) |
||
|
Margin (Vendor/Seller) |
||
|
AMGR/AWGR |
Average Monthly/Weekly Growth Rate - The measure of an average monthly/weekly growth rate over time. |
Ordered Revenue & Units (Vendor) |
|
Net Received Revenue and Units (Vendor) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
|
Attributed Units Ordered
|
Units that were ordered due to advertising |
Business Summary (Vendor/Seller) |
|
Average PDP Ad Score |
Average Product Detail Page Advertising Score per ASIN over selected period of time |
Traffic Diagnostic (Vendor/Seller) |
|
Avg. SFR
|
Average Search Frequency Rank: A relative ranking metric by Amazon which indicates the popularity of a search term in the Amazon search on a scale from 1 - 600.000 (1 = most popular; 600.000 = less popular; > 600.000 = not tracked, least popular) |
Paid and Organic Visibility (Vendor/Seller) |
|
Bullet points
|
How many bullet points are there in the description? |
Content Score (Vendor/Seller) |
|
CAGR |
Compound Annual Growth Rate - The measure of an annual growth rate over time.
|
Advertising Vendor/Seller) |
|
Net Received Revenue and Units (Vendor) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
|
Clicks |
The amount of clicks on your product |
Business Summary (Vendor/Seller) |
|
CMGR/CWGR |
Compound Annual Growth Rate - The measure of an monthly/weekly growth rate over time. |
Advertising (Vendor/Seller) |
|
Net Received Revenue and Units (Vendor) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
|
Content Score |
A numerical value that ranges from 0 to 100, representing the quality of the content and its relevance to a given keyword |
Content Score (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Conversion Rate
|
Percentage of glance views that have sold a product as a result. CVR = Total Orders / Total Clicks x 100%
|
Sales, Units Ordered Page Views (Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Portfolio Analyzer (Vendor/Seller) |
||
|
Traffic Diagnostic (Vendor/Seller) |
||
|
ASIN Focus (Vendor/Seller) |
||
|
Conversion Rate Trend
|
Displays the difference of the Conversion Rate between the selected time period and the previous time period. CVR Trend (%) = CVR in period 2 / CVR in period 1 - 1
|
Sales, Units Ordered Page Views (Seller) |
|
Traffic Diagnostic (Vendor) |
||
|
Portfolio Analyzer (Vendor/Seller) |
||
|
ASIN Focus (Vendor/Seller) |
||
|
CPC |
Cost-per-Click: The amount you have to pay in advertising for one click on your product |
Advertising (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
CTR |
Click-Through Rate: measures the number of clicks advertisers receive on their ads per number of impression. CTR = Number of Klicks / Number of Impressions x 100%
|
Advertising (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Demand Side Platform |
Programmatic Advertising on Third Party Website |
Advertising (Vendor/Seller) |
|
ECPM |
Effective Cost per Mille is how much an advertiser pays for an ad space per unit of 1,000 ad impressions |
Advertising (Vendor/Seller) |
|
Glance Views
|
Number of times a product detail page is viewed
|
Inventory (Vendor/Seller) |
|
Traffic Diagnostic (Vendor/Seller) |
||
|
Business Summary (Vendor/Seller) |
||
|
Vendor Portfolio Analyser (Vendor/Seller) |
||
|
ASIN Focus (Vendor/Seller) |
||
|
Glance Views Trend
|
Displays the difference of Glance Views between the selected time period and the previous time period.
|
Traffic Diagnostic (Vendor/Seller) |
|
Vendor Portfolio Analyser (Vendor/Seller) |
||
|
ASIN Focus (Vendor/Seller) |
||
|
Images
|
How many images are uploaded?
|
Content Score (Vendor/Seller) |
|
Content Monitor (Vendor/Seller) |
||
|
Inventory Level (Units)
|
Optimal inventory levels are the ideal quantities of products that should be in a fulfillment center at any given time. By optimizing inventory levels, you can reduce the risk of common inventory issues, from high storage costs to out-of-stock items.
|
Net Received Revenue and Units (Vendor) |
|
Inventory Dashboard (Vendor/Seller) |
||
|
Inventory Level / Quantity
|
The number of items in stock
|
Inventory (Vendor/Seller) |
|
ASIN Focus (Vendor/Seller) |
||
|
Keyword Segmentation |
Focuses on taking large lists of keywords and organizing them into targeted groups to create great landing pages for Search Engine Optimization (SEO) or PPC |
Paid and Organic Visibility (Vendor/Seller) |
|
New-To-Brand Purchases |
Number of Purchases by customers, who haven't bought a product from a certain brand. |
360° DSP Report |
|
New-To-Brand of Total Purchases |
The Ratio between Purchases made by new customers and Purchases made by already existing customers. |
360° DSP Report |
|
New-To-Brand Ad Sales |
Number of Purchases by new customers, resulting from your Ads. |
360° DSP Report |
|
Ordered Units
|
Number of Units Ordered
|
Inventory (Vendor/Seller) |
|
Ordered Revenue & Units (Vendor) |
||
|
Business Summary (Vendor/Seller) |
||
|
Organic Visibility
|
“Organic” means visibility of products that are the result of an Amazon search through the Amazon algorithm.
|
Business Summary (Vendor/Seller) |
|
Visibility (Vendor/Seller) |
||
|
Overall Vendor Lead Time Days
|
The time from when a purchase order is placed until the goods are ready and available to sell or ship off the shelf
|
Inventory (Vendor/Seller) |
|
Paid Visibility
|
Paid means visibility of products that appear above organic listings and are marked with “sponsored”.
|
Business Summary (Vendor/Seller) |
|
Visibility (Seller/Vendor) |
||
|
PDP Ad Score
|
Product Detail Page Advertising Score per ASIN over selected period of time |
Traffic Diagnostic (Vendor/Seller) |
|
Product description
|
How many characters does the description have and how does it compare to the benchmark?
|
Content (Vendor/Seller) |
|
Content Monitor (Vendor/Seller) |
||
|
ROAS |
Return on Advertising Spend: Amount of revenue the business earns for each Dollar/Euro it spends on advertising: ROAS = Ad Sales ÷ Cost |
Advertising (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Sponsored Brands |
Brand Advertising on Amazon |
Advertising (Vendor/Seller) |
|
Sponsored Display |
Display Advertising on Amazon |
Advertising (Vendor/Seller) |
|
Sponsored Product |
Product Advertising on Amazon |
Advertising (Vendor/Seller) |
|
Sponsored Video |
Brand Video Advertising on Amazon |
Advertising (Vendor/Seller) |
|
Target ACoS |
Target ACoS number we would like to achieve in order to run profitable campaigns. If the ACoS is less than the product margin, the campaign is profitabl |
Advertising (Vendor/Seller) |
|
Target ROAS
|
The average conversion value (for example Revenue) the company would like to get for each dollar spent on ads |
Advertising (Vendor/Seller) |
|
Title length (Benchmark)
|
How many characters does the title have and how does it compare to the benchmark?
|
Content (Vendor/Seller) |
|
Traffic from Advertising
|
Number of clicks over period of time per specific sponsored brand, campaign, product, video or Demand Side platform (DSP)
|
Traffic Diagnostic (Vendor/Seller) |
|
Business Summary (Vendor/Seller) |
||
|
Trend PDP Ad Score
|
Trend of Product Detail Page Advertising Score per ASIN over selected period of time in comparison with previous time period
|
Traffic Diagnostic (Vendor/Seller) |
|
Unhealthy Units
|
Excess inventory on the last day of the selected period based on forecast demand
|
Net Received Revenue and Units (Vendor) |
|
Inventory (Vendor/Seller) |
||
|
Unique Visitors |
Displays the change in Unique Visitors compared to the previous period |
Traffic Diagnostic (Vendor) |
|
Visibility Share |
Number of company ASINs divided by the total number of ASINs |
Paid and Organic Visibility (Vendor/Seller) |