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      DSP Creatives

      Creatives overview

      Amazon DSP Creatives come in various formats, each tailored to meet specific advertising objectives. These formats include:

      1. Display Ads: Eye-catching visuals that appear on websites and apps, featuring your product or brand.

        1.  Standard display consolidates three creative types for easy management of assets across desktop, mobile, and both Amazon and external inventory
        2. Responsive E-commerce Creative (REC) promotes your Amazon products through a size-responsive ad experience, constructed using ASIN details from your product page

      2. Video Ads: Engaging video content designed to tell your brand story or showcase your products.

      3. Custom Creatives: Tailored ad formats to meet unique campaign goals, allowing for flexibility and creativity.

      4. Audio: These ads are compatible with both Amazon-owned and third-party-owned traditional audio and podcast inventory

      Creative Specs

      Find here the different content specifications essential for your creatives in your DSP campaign.  Creative specs

      Example Specs for Images

      How do creatives look like

      Where can you find DSP Campaigns on Amazon

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