How can I utilize deals, coupons, and promotions to boost sales?

This article teaches you how to boost sales on Amazon, and effectively use deals, coupons, and promotions:

Amazon coupons are a great way to attract customers looking for discounts. Here's how to use them:

Create Coupons: Go to the "Advertising" tab in Seller Central, select "Coupons," and create a new coupon. You can offer a percentage off or a fixed dollar amount discount.
Target Specific Products: Apply coupons to specific products you want to promote.
Set Budget and Duration: Define a budget for the coupon campaign and set the start and end dates.
Highlight Coupons: Ensure your product listings highlight the availability of coupons to make them more attractive to potential buyers.

Lightning Deals are time-sensitive, limited-quantity promotions.

Eligibility: Ensure your products meet Amazon's criteria for Lightning Deals.
Create a Lightning Deal: Go to the "Deals" section in Seller Central, choose "Lightning Deals," and submit your products for consideration.
Set Competitive Pricing: Offer significant discounts to attract buyers quickly.
Timing: Schedule your deals during peak shopping times or events like Prime Day, Black Friday, or Cyber Monday for maximum exposure.

Amazon offers various promotional tools like percentage-off discounts, buy one get one (BOGO) deals, and free shipping promotions.

Percentage-Off Promotions: Offer a discount when customers purchase a certain quantity. This can increase the average order value.
BOGO Deals: Encourage bulk purchases by offering free or discounted additional products.
Free Shipping: Provide free shipping to make your offer more attractive, especially if competitors charge for shipping.

These are 24-hour promotions offering significant discounts.

Apply for Deal of the Day: If eligible, apply through the "Deals" section in Seller Central.
Significant Discounts: Offer substantial discounts to increase the chance of selection.
Optimize Listing: Ensure your product listing is optimized with high-quality images, bullet points, and descriptions to maximize conversions during the deal.

Create and share promotional codes to offer discounts directly to customers.

Create Promo Codes: Under "Advertising," select "Promotions" and create a new promotion using a percentage-off or fixed amount discount.
Distribute Codes: Share these codes via social media, email marketing, and other channels to drive traffic to your Amazon listings.

These strategies are especially important during Event Days such as Prime Day.