The Brand Share of Voice in Search dashboard helps you track how visible your brand is on Amazon for specific keywords (e.g., "bh" for bras). It shows how often your products appear in search results compared to competitors, providing valuable insights into your digital shelf performance.
By using this dashboard, you can make data-driven decisions to increase your visibility, fine-tune your keyword strategy, and improve your sales performance on Amazon.
1. Where to find the Dashboard
2. Why to check your Brand Share of Voice
3. How to use the Brand Share of Voice
Where to find the Dashboard
You can find the Brand Share of Voice dashboard by navigating to the top menu under Market Insights. Inside the Visibility & Bestseller dropdown, select the relevant option to access the dashboard and start analyzing your brand’s performance.
Why to check your Brand Share of Voice
By using the Brand Share of Voice dashboard, you can:
- Understand how your brand is performing in Amazon’s search results.
- Respond quickly to changes in visibility or competition.
- Make informed decisions about keyword strategies, Sponsored Ads investments, and product optimizations.
This dashboard provides you with actionable insights to improve your brand’s visibility and competitiveness, helping you succeed in Amazon’s marketplace.
How to use the Brand Share of Voice
Monitor Your Performance Over Time
- Track how your visibility changes during the selected time period.
- Identify trends—whether your share of voice is increasing, decreasing, or staying consistent.
- Example: If your visibility is declining, investigate potential causes like a competitor’s ad campaign, changes in Amazon’s algorithm, or a drop in product rankings.
Analyze Your Competitive Landscape
- Compare your visibility to competing brands.
- Identify which competitors are gaining momentum and may require closer attention.
- Example: If a competitor’s share of voice is increasing, review their product offerings, pricing, and keyword strategies to understand why they’re gaining visibility.
Refine Your Keyword Strategy
- Ensure the keyword you’re monitoring (e.g., “bh”) aligns with your products and target audience.
- Use the insights to decide whether to expand your keyword portfolio to capture more visibility.
Balance Organic and Paid Strategies
- Review the share of voice data for organic placements. If your visibility is low, you might consider increasing investments in Sponsored Ads to support your products.
Evaluate Individual ASIN Performance
- Use the table at the bottom to analyze performance metrics for your products:
- Low Rank with High Sales Estimation: Focus on amplifying these ASINs through ads or additional visibility efforts.
- High Rank with Low Sales Estimation: Investigate issues such as pricing, reviews, or product details that could be holding these ASINs back.