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      AMC - Exposure Group Analysis along the Sales Funnel Walkthrough

      Find out which KPIs you can find in the Exposure Group Analysis Dashboard.

      Link to dashboard

      Filter Options

      In the AMC Sales Funnel Dashboard you can filter:

      • Awareness KPIs - here you can in depth monitor the development of that KPI for SP, DSP and DSP+SP
      • Consideration KPIs - here you can in depth monitor the development of that KPI for SP, DSP and DSP+SP
      • Loyalty KPIs - here you can in depth monitor the development of that KPI for SP, DSP and DSP+SP
      • Purchase KPIs - here you can in depth monitor the development of that KPI for SP, DSP and DSP+SP
      • Reporting Range - you can choose your prefered time range

      Awareness, Consideration, Purchase and Loyalty

      In the charts you can always see all KPIs for SP and DSP only as well as for the combination. If you click on one KPI the diagramm will be filtered and you can monitor the development there.