Amazon Content Push

On Amazon, multiple parties can sell the same product (Amazon itself (vendors/ the brand) and multiple other third parties (sellers).
This creates a content ownership problem:
Who controls the product detail page (title, description, bullets, images)?
Even if Amazon generally agrees the brand should own the content, it’s hard to enforce.
Content can be changed by others, and Amazon may accept or overwrite content inconsistently.
This is painful for brands because:
- They want brand consistency
- They want up-to-date, accurate content
- They want ownership and control across marketplaces

A platform that allows customers to push their “master content” to Amazon.
Today, without such a tool, customers must go through:
- Vendor managers
- Manual processes
- Slow, non-automatic workflows
Long-term vision:
- Automatically push content to Amazon when the live detail page differs from the customer’s desired master content.

Content Monitor
- Shows:
  - Master content (what the brand wants)
  - Current Amazon content (what’s live)
- Highlights mismatches between the two.
Content Push (Alpha)
- Push master content directly to Amazon.
- Can push:
  - Title
  - Description
  - Bullet points
- Can push:
  - Single products
  - Up to 100 products in bulk
Currently available only to:
- Internal team (alpha phase)
- Emax's admins, together with customers, mainly for testing and feedback

Connection: SP-API
Daily tracking for all the test ASINs
Master Content (Title, Bullet Points, Description) for 5-10 Asins
- Upload via Content Monitor (Upload)
SKU & Vendor Code for the relevant Country & ASINs
- Upload via Vendor Catalog

Connection: SP-API
Daily tracking for all the test ASINs
Master Content (Title, Bullet Points, Description) for 5-10 Asins
- Upload via Content Monitor (Upload)

Pushing content is not guaranteed to work every time.
Amazon often:
- Accepts the request technically
- But does not actually apply the change
- Does not explain why
Sometimes:
- You need to push multiple times
- You still need to involve a vendor manager
This is why the product is still:
- In research phase
- Heavily dependent on customer feedback

Image push is in development.
Timeline:
- Possibly end of March (complex project)
Planned approach:
- Customers provide publicly hosted image URLs
- These URLs are stored in the Content Monitor
- Amazon downloads the images from those links and sets them as product images
Reason for this approach:
- Large brands already host images centrally
- Amazon is only one of many sales channels
- Customers want to upload once, reuse everywhere
This aligns with how Amazon’s API is designed.

Multiple sellers or vendors can edit the same product page, making it difficult for brands to control and protect their content. We are building Content Push solution that detects mismatches and allows brands to push their master content directly to Amazon.