Learn more about our 360° Sponsored Ads and DSP Reports
Filter Options
In the Advertising Dashboard, you can filter:
- Reporting Range - here you can choose between a yearly, monthly, and weekly view
- Reporting Period - you can select the week, the month or the year you want to look at
- Marketplace - select the marketplace you want to look at
- Currency - you can select the currency you want to look at
- Adv Profile ID - select the advertising profile you want to look at (beneficial when you have a seller and vendor advertising profile in the same marketplace)
- DSP Advertiser ID - select the advertising profile you want to look at (beneficial when you have a seller and vendor advertising profile in the same marketplace)
Executive Summary Overview
The executive summary gives you a great overview of all important advertising KPIs in the chosen Timeframe and marketplace.
Definition
- ACOS - Advertising Cost of Sales
- ROAS - Return on Ad Spend
Graph & Table
Column Chart:
Here you can see the development of your Ad Sales in comparison to your Ad Spends and ACOS.
Table:
In the Advertising Summary Table, you can find an overall overview of all important KPIs that are relevant to your Advertising performance in Sponsored ads and/or DSP.
To get a better understanding of your spend-pacing, and revenue goal achievement, fill out your Budget and Goals in our Ad Planner.
Dilldowns
- Get insights on a very deep level, and figure out how you are performing on Campaign Type and Targeting Method level.
- Product Attribution - Understand how many of your sales came from promoted and how many from HALO ASINs.
- Campaign Tables - Understand which one of your campaigns based on the campaign type is performing well and which ones should be optimized
To analyze the campaigns or the overall performance of the campaign type, click a campaign inside the chosen campaign type.
From there you will be able to analyze the performance on an ASIN level, see which ASINs are included in XY campaigns, and get a performance overview of all of your used Keywords and Targeted ASINs.
- Get an overall DSP performance overview
- Analyze the performance of your orders, line items, and creatives
- Get an overall Site Report performance overview
- Analyze on which Site your DSP campaigns are most successful
- Get an understanding of which Inventories and/or Sites you should exclude
- Understand which targeted segments are most or least successful
- Understand which untargeted segments are the most or least successful
- Use the insights to include or exclude segments & audiences into your DSP Strategy