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How to optimize your frequency capping in your SP and DSP campaigns?

Find out how you should frequency cap your ads.

We use the AMC - Path to Conversion Dashboard to get this information!

Step 1

Go to the Path to Conversion Dashboard and Impression Frequency Dashboard on Campaign Level (by selecting one campaign) and see when the purchase rate is the highest.

    Step 2

    Additionally you can check how long after the user saw the ad they convert to find out after what time they should see the campaign again. 

    Step 3

    In the last step you can also check the Path to conversion by Device and Campaign type to see what type you sould optimize.